Objective

Entrepreneurially Minded Strategic Marketing Communications Professional with over 20 years of Branding, Project Management, Public Relations, Business Development and Event Planning Experience

 

Boom

Boom is a full-service boutique firm offering the very best in marketing, event planning, communications and project management. We provide each and every one of our clients the highest level of personal attention. At the core of our mission is the belief that relationships drive success. 

Boom was founded in 2007 based on many years of experience in marketing, event planning, public relations and project management in the non-profit, corporate and arts sector.

I realized early on that marketing is an intuitive process and that I am an entrepreneur at heart. My relationships with my clients are what motivates me and I am constantly rejuvenated by their passion and desire for success.I am intrigued to know what inspires my clients to do what they do and what they dream for their business. This helps me to create campaigns and events that have purpose and drives desired behavior among the target audience.With expertise and proven results in a wide variety of industries,

I pride myself on taking the path less followed for programs that help my clients stand out in a saturated market. Like my clients, I am full of creativity and passion that is cleverly combined with calculated business strategy and a proactive nature with proven results.

Experience

The Van Aken District

Marketing, Public Relations + Event Planning Consultant

April 2015 - Present | Shaker Heights, OH

Consultant on the redevelopment of a 1950's shopping strip center into a 12 acre mixed use district that includes retail, restaurants, apartments and offices.


Entrovation + The Green Dream

Public Relations Consultant

Oct 2010 - Present | Beachwood, OH

Coordinate public relations efforts of Entrovation and The Green Dream. Both events are the  vision of the Beachwood Junior Achievement Company Program that operates through the Marketing Program at Beachwood High School.  

The Green Dream grew to become Ohio's largest business fair. Entrovation brings together innovative entrepreneurs to showcase their businesses and organizations to the public.


Cleveland International Film Festival

Public Relations, Sponsorship + Social Media Consultant

Jan 2003 - April 2016 | Cleveland, OH

Consultant in various roles for the Cleveland International Film Festival.

Social media and marketing consultant for the 33rd Cleveland International Film Festival. Interfaced with Facebook, Twitter and other social media platforms to promote the festival.  

Sponsorship consultant for the 32nd Cleveland International Film Festival.  Interfaced with over fifty sponsors to ensure that all benefits of sponsorship were fulfilled.  

Marketing and public relations consultant for the 28th and 29th Cleveland International Film Festivals. Coordinated all media coverage and acted as a community connector to increase exposure of the festival.


City Year

Event Planning Consultant

Sep 2014 - April 2015 | Cleveland, OH

Planning City Year's annual gala "Rock the Red Jacket" at Metropolitan at The 9 on Saturday, April 25, 2015 for 450 guests.


Everykey

Public Relations Consultant

Oct 2014 - Dec 2014 | Cleveland, OH

Developed public relations strategy for start-up's Kickstarter campaign.


Gay Games

Event Planning Consultant

March 2014 - Aug 2014 | Cleveland, OH

Produced "Pink Flamingo" event at Gay Games 9, an international syncronized swimming event.


Cleveland School of the Arts

Marketing, Public Relations + Event Planning Consultant

April 2007 - June 2014 | Cleveland, OH

Manage all marketing, public relations and event planning for the fundraising organization of the performing and visual arts specialty school.  This includes website management.


Beachwood City School District

Event Planning Consultant

Aug 2013 - Oct 2013 | Beachwood, OH

Coordinated the weekend's festivities surrounding the rededication celebration of the $35.6 million renovation of Beachwood High School.  Events included ribbon cutting ceremony, receptions, light show, and tours of the building.  Additionally, handled the marketing, advertising and public relations for the events.


West Side Market Centennial

Event Planning Consultant

July 2011 - Nov 2012 | Cleveland, OH

Event planning consultant for Cleveland’s public food market to celebrate its centennial birthday. Over 20,000 attended the Street Festival + Parade and the Gala, considered to be the party of the year, hosted national celebrity chefs who cooked for 700 guests. 

Boom produced the Official Kick Off (6.2.12), Street Fest + Parade (10.7.12) and the Centennial Gala (11.3.12).

 


Social Venture Partners

Event Planning Consultant

Feb 2011 - March 2014 | Cleveland, OH

Produced and executed bigBANG!, a social innovation conference in 2011, 2013 and 2014.


Visual Marking Systems

Public Relations + Communications Consultant

July 2011 - Dec 2013 | Twinsburg, OH

Executed all media relations, writing, video production project management and website management.


Sterles Restaurant

Marketing + Public Relations Consultant

July 2012 - June 2014 | Cleveland, OH

Rebranding and marketing of iconic Cleveland restaurant.  


Cleveland Metropolitan School District

Marketing, Public Relations + Event Planning Consultant

April 2007 - April 2012 | Cleveland, OH

Managed all marketing, public relations and event planning for Department of Arts Education of the Cleveland Metropolitan School District.  This included management of the website.


Oasis Yoga Spa

Branding + Marketing Consultant

Feb 2011 - May 2011 | Solon, OH

Developed brand and marketing strategy for new yoga studio.  


Fairmount Center for the Arts

Event Planning Consultant

June 2010 - March 2011 | Cleveland, OH

Produced and executed "Nourishing the Artist Within", a benefit fundraiser for the Fairmount Center of the Arts.


Gen Eff

Branding + Marketing Consultant

Feb 2010 - Nov 2010 | Cleveland, OH

Developed brand and marketing strategy for start-up non profit organization that raises awareness among adolescents and young adults of their risk of serious disease.


The Lit

Marketing + Event Planning Consultant

Jan 2008 - May 2010 | Cleveland, OH

Coordinated the planning and marketing of three events for organization that supported writers and excellence in writing; The Lantern Awards, Writer's & Their Friends, and All Lit Up.


Beachwood City School District

Project Management Consultant

Oct 2008 - Feb 2009 | Beachwood, OH

Managed the distict's website launch, which included oversight and the publishing of web content.


The Cleveland Clinic

Marketing Consultant

April 2007 - Jan 2008 | Cleveland, OH

Managed the marketing for a cardiothoracic web series entitled “Controversies, Choices and Collaboration in Treating Heart Disease.”


The Human Fund

Executive Director

April 2005 - April 2007 | Cleveland, OH

Executive Director of a foundation that supported arts education for under-served children in the city of Cleveland.

I created the mission, developed the board of directors and raised $500,000 in two years through fundraising events and donor giving. Additionally, I conceptualized and coordinated two benefit parties with over 500 guests at each. 


The Cleveland Film Society

Event Planning + Marketing Consultant

June 2003 - Feb 2007 | Cleveland, OH

Developed and executed “Film Feasts”, a series of fundraising events to raise money and awareness for the Cleveland International Film Festival.


The Cleveland Clinic

Marketing Consultant

May 2004 - Oct 2005 | Cleveland, OH

Coordinated the marketing for the Cleveland Clinic Medical Innovation Summit, a biotech conference, which attracted 800 healthcare professionals annually to Cleveland.

Achievements

Successfully Conceptualized and Launched Three Businesses

Keen Understanding of What Moves B2B and B2C Audiences to Take Action and Interact with a Brand

Strong History of Driving and Facilitating Revenue Growth for Diverse Client Base through Multi-Channel Strategic Communications Campaigns

Skills

Expertise

Expert with 20 years of experience.

Event Planning

Fundraising

Marketing Strategies + Campaigns

Public Relations

Digital Marketing + Social Media

Development of Sales + Marketing Collateral

Branding + Positioning

Client Relationship + Team Leadership

CMS Management

Web + Print Content

 

Accomplishments

International Special Events Society Ohio WOW! Nominee – 2012 Best Event for a Non-Profit

Innovative Entrepreneur of the Year Competition – Judge

“Boom Goes the Entrepreneur” - Cleveland Jewish News Cleveland International Film Festival – Marketing Committee

Northern Ohio Live Award of Achievement for Civic Leadership

Drink Local Drink Tap – Publicity Committee

Yoga Instructor

andrea@boomideas.com  |  216.272.1084 Mobile